In a time of uncertainty and adversity, many found themselves searching for purpose and new opportunities. Marcel Jacks, the creative force behind the premium sports and urban clothing brand Ad Imere, turned the pandemic into a launchpad for his long-held dream of entering the fashion industry. Named after his grandchildren, Ad Imere reflects Marcel’s dedication to family, fashion, and perseverance.
Marcel, a lifelong fashion enthusiast, has been admired for his unique style since his teenage years. Known for customizing sneakers with vibrant colors long before it was mainstream, this aficionado always had an eye for fashion. “I’ve always been a color coordinator. Everything had to be precise and fit right on me,” he states. The pandemic, despite its challenges, provided Marcel with the opportunity and resources he needed to finally bring his vision to life.
Stuck at home, Marcel drew inspiration from his grandchildren and their shared family time. “Ad is my granddaughter, and Imere is my grandson,” he explains. “We were all at home, and I thought, why not name the brand after them?” Ad Imere quickly gained a reputation for its distinctive style and quality. Key to its success are the collaborative efforts between Marcel and his grandson, Imere. “Imere would draw what I envisioned, and together we brought those ideas to life,” Jacks explains. Their first project, a scally cap, t-shirt, and underwear set, marked the beginning of a successful collaboration that continues to this day.
Ad Imere’s standout pieces include versatile vest and hat sets and stylish jean suits. These merchandise are designed to be both sporty and sophisticated, capable of being dressed up or down. “People think you need a shirt and tie with a vest, but you can pair it with a white tee and some Jordans for a casual look,” Marcel says, highlighting the adaptability of his designs.
The brand’s philosophy centers on delivering high-quality fashion at affordable prices without compromising style. This commitment has resonated with customers, helping Ad Imere carve out a niche in the competitive fashion market. The brand’s success was showcased at the runway show, Ripped Fashions in Baltimore—a significant milestone that gave this designer the confidence boost he needed. “Looking at my designs on the runway was nerve-wracking but exhilarating,” he admits.
In addition to fashion shows, Ad Imere has also gained exposure through pop-up shops, which have further solidified its reputation. “Every time I step out in my designs, heads turn. People appreciate creativity and quality,” the creator says.
A proud Capricorn, Marcel incorporates this into his designs, evident in his popular sweatsuits adorned with goats. “I’m also a part of a global community that values these Capricorn traits,” he says. “The goats symbolize resilience and determination—qualities that I pour into every piece I create.”
Despite his success, Marcel Jacks remains grounded and focused on maintaining the integrity of his brand. He firmly states that he stands behind Ad Imere with a clear conscience, knowing they offer the best to their customers. From customizing sneakers in the eighties to leading a fashion brand in the twenty-first century, Marcel’s journey is a powerful reminder that it's never too late to follow your passion. As this clothing brand continues to grow, Marcel hopes to leave a lasting legacy.
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