UK-based brand marketing firm, Flintlock Marketing, is marking its tenth birthday. Following a decade of rapid growth, the company has developed a strong track record based on a unique sparking process and a focus on laser-sharp analyses of business goals to prepare clients for success.
Flintlock Marketing began as a small team of passionate brand marketers. While the company has expanded substantially, it continues to offer a personalised service that attracts ambitious British and multinational firms from across the sectors.
The History and Onward Growth of Flintlock Marketing
Founders Tasha Gladman and Graham Appleyard launched Flintlock in 2014, bringing together 20 years of corporate experience as motivated brand marketers known for their collaborative, dynamic style and ability to get to the core of what a brand stands for.
The firm took on its initial project of repositioning the branding of Hovis, the bakery brand, following an acquisition by a private equity firm that wanted to reset and refresh its marketing. The new owners split responsibilities for communications, commercial, and strategic brand analysis.
Outcomes from this early work showcased the efficacy of the brand marketing model, which catalysed growth and fast results, highlighting the importance of quick-thinking, agile brand marketers who brought creative energy to 'spark' transformation.
Since then, the Flintlock team has enjoyed numerous high-profile successes, including interim, project-based and consultancy work with brands including B&Q, Co-Op Foods, Boots, Decathlon, Vitaccess Costa, Dulux, Unilever, Matalan, Caffe Nero, Pizza Express, Pepsi Lipton and Bird’s Eye.
The team is equally keen to showcase the outcomes achieved with forward-thinking businesses that embrace innovation, such as StoryStream, a content curation platform, Guardian Angel Carers, a home care specialist, and Stonepillow, a charity local to Flintlock that works to prevent homelessness.
Reflecting on a Decade of Brand Marketing Expertise
Tasha Gladman, one of Flintlock’s co-founders, says, ‘When we first formed Flintlock, it felt a little terrifying. But we believed we could do more to help more brands achieve great results. Looking back, I can see we've done just that and so much more.
Like everyone, we had to adapt quickly when lockdown happened. This sped up our focus on expanding our proposition and working with some exciting mid-cap and scaling businesses and brands. Today, our clients represent a huge diversity of industries and sectors, from unmanned aviation and AI to inspiring British heritage and luxury brands.
I'm really proud of what we've achieved in 10 years, and I'm amazed at the differences we've made for our clients.
That's not been done alone; we've built an incredible team of associates whose output and quality are amazing. Today, we're still putting our insight-led approach at the heart of all we do. We’re also credible when it comes to execution. Our model is remarkably flexible, and there's a huge diversity of skills clients can call on.’
Factors Contributing to the Success of Flintlock Marketing Over the Last Ten Years
The founders credit the skills and enthusiasm of their team as a key ingredient to the success they have enjoyed, tapping into a network of experts from e-commerce specialists to project planners, creative directors and copywriters.
Although the business is now sought after by leading brands, it values the opportunity to work with smaller start-ups and heritage businesses that need support to find ways to bring those stories and histories to life through intelligent brand marketing.
Tasha says that Flintlock ‘Brings our big-brand thinking and creativity, which is a powerful shortcut for clients and helps them gain absolute clarity through transformative strategic thinking.’
To date, the business has been awarded numerous accolades and partnered with brands who have achieved remarkable successes and recognition for their campaigns created with the Flintlock team, with standout moments including:
- Developing strategies that have produced quantifiable uplift in share prices.
- Creative campaigns that have generated 3x more returns than any previous client work.
- Seamless public consultations and week-long photoshoots with street-cast models.
- Running workshops to include every workforce member, from factory floor to board level.
Reflecting on what the next decade might bring, Tasha, adds, ‘We might be ten years in, but there’s still lots more that we can do. Every day is exciting. My goals for the next ten years? To be continually surprised by what we achieve next.
Read more about Flintlock - Flintlock Marketing Reveals Key to Strong Heritage Branding for British Icons
About Flintlock:
Flintlock is an expert UK brand marketing and branding specialist agency.
We blend pure creativity, professionalism, expertise and skill, extracting the knowledge and value our incredible team provides to create brand strategies that feel like home, and encapsulate what makes you you and how you communicate those intangibles to your target customer to make your business a brand they would choose over anybody else.
Media Contact:
Tasha Gladman
01243 573600
[email protected]
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Source Company – https://www.flintlockltd.com/
