Credit: Dan Ryder Founder of Prime DeFi, Caption: Dan Ryder
Getting into the world of investing is quite a daunting experience for people who are unfamiliar with it, because it has an inherent degree of risk. This is further complicated if the investment vehicle is a relatively new one, such as cryptocurrencies and its subset, decentralized finance (DeFi). Cryptocurrency investing has also gained somewhat of a bad rap, where haphazard investing and “rug pull” scams result in many people losing their hard-earned money.
This is the mission of Prime DeFi, a membership-only community that aims to teach people with zero experience in cryptocurrencies how to participate in decentralized finance investing, taking a slow and steady approach to building a portfolio and generating wealth.
PrimeDefi’s founder Dan Ryder likens investing in DeFi's slower approach to real estate investing, where an investor buys a property and rents it out. Expectations with DeFi are similar, involving building wealth over a longer period of time, or the long game. Ryder says that it's still quite an aggressive investment, but it won't make investors rich overnight.
“DeFi doesn't have the drawback of being really capital intensive. Our message is that anyone who has $10,000 to invest could find it worth the effort. If it's smaller amounts, you could argue whether it's worth the trouble, because the adage that you need to have money to make money still holds true. But you definitely don't need a hundred grand to start DeFi investing.”
Furthermore, exiting a real estate investment can be very tricky, because selling property takes time. With DeFi, Ryder says that it is flexible, investors stay liquid the whole time, and in most cases there are no holding periods.
Ryder first got into cryptocurrencies as a casual investor in 2017, and he eventually became a serious investor in decentralized finance during the pandemic in 2020. He didn’t have much guidance and self-studied investing most of the time, taking a trial-and-error approach. Throughout this period, he invested more conservatively, avoiding some of the pitfalls encountered by many before him.
Having built sufficient confidence and knowledge in DeFi investing, Ryder began talking to other people about it, and he found out that most people were like him early on – struggling to learn about investing in this new arena without the guidance from experts and helpful peers.
“I realized that I can teach people about the opportunity around DeFi, so I started to build a framework that people could follow to break into the industry successfully. In early 2022, I established a coaching community where almost anyone can join and be coached using that framework and learn how to invest for themselves, too,” Ryder says.
Today, Prime DeFi has more than 500 members and it continues to grow at a strong pace. Ryder and his team provide coaching, including weekly live sessions, to a diverse set of members, teaching them how to leverage DeFi to build wealth. Membership in the community is paid, and applicants undergo a vetting process before being allowed to join, to ensure that they’re really serious about investing.
According to Ryder, many of Prime DeFi’s members are new to crypto and, even those members who weren’t strangers to crypto investing were unaware of the recent developments and opportunities in the DeFi sub niche.
“Our members appreciate having a community where they can learn and have support. Many of them say they would have never bothered with DeFi if they didn't have this community,” he says.
Ryder says when he first launched Prime DeFi, he underestimated the value of community. But, as time went on, he saw its power and how it has helped its members develop relationships and share knowledge as they individually manage their own investments.
“We recently started getting people's feedback on the program, so I did a roll call for testimonials, and I was overwhelmed at what our members had to say. I love working with our members because they have a lot of life experience and they're not trying to do anything rushed or unreasonable. Most of our members share a mindset of contribution. That’s why I believe that Prime DeFi’s value proposition as an exclusive community is exponentially better than going at this on your own,” Ryder says.
Media contact:
Name: Dan Ryder
Email: [email protected]
