COAX is thrilled to announce our participation in the World Travel Market (WTM) 2024! Set to take place from November 5-7 at London’s WMT ExCeL center, this landmark event will host over 40,000 travel professionals from 184 countries, gathering to redefine and envision the future of global travel. The excitement is palpable as COAX looks forward to contributing to this vibrant international forum teeming with innovation, partnerships, and sustainable solutions.
WTM 2024: A Storied Hub of Global Travel Excellence
Since its inception in 1980, the World Travel Market has carved a reputation as a cornerstone of travel innovation and excellence. Initially a UK-based initiative, WTM has expanded its reach, influencing travel industry trends across four continents — Europe, Arabia, Latin America, and Africa. Renowned for its powerful networking, WTM generates more than $7 billion in business transactions annually and continues to set benchmarks for industry growth and collaboration.
What makes WTM truly unique is its inclusive atmosphere. It welcomes attendees from all professional levels, from recent graduates to high-ranking government officials, providing equal opportunities for sharing knowledge and insights. This year, with its mission to achieve zero emissions by 2040, WTM 2024 promises to be more impactful than ever, making it a can’t-miss event.
Why WTM London 2024 Is an Unmissable Experience
WTM 2024 features a vast array of events that are thoughtfully grouped into specific tracks, each offering an in-depth exploration of vital industry topics. The extensive lineup caught COAX’s attention, and we’re eager to delve into these standout categories:
Technology Track: Featuring 15 essential sessions, this track will include pivotal discussions like "The Frictionless Future of Travel" and explorations of cutting-edge technologies such as AI, AR, and VR.
Marketing Track: With 16 sessions, the highlight for COAX is the Marketing Summit, where experts will dive into digital transformation and customer engagement strategies.
Sustainability Track: This track's 12 sessions will focus on eco-friendly initiatives, including "The Journey to Net Positive Tourism."
DEAI (Diversity, Equity, Accessibility & Inclusion) Track: Hosting 13 sessions, this track will cover inclusivity in travel, highlighted by the DEAI Summit.
Travel Trends Track: Featuring 8 sessions, this category will help attendees stay ahead of emerging industry trends, with topics like "Planning in a Changing World."
Geo-Economics Track: With 6 sessions, this track promises deep insights into the global travel landscape through expert-led panels.
Networking Track: Comprising 5 valuable sessions, this track offers unparalleled opportunities to engage with industry peers.
These diverse tracks guarantee attendees, including COAX, a multifaceted, enriching experience. It’s not just about attending; it’s about absorbing insights, connecting with innovative minds, and collaborating on solutions for tomorrow’s travel challenges.
Who’s Joining the Stage: Key Exhibitors and Industry Players
This year’s event will host a lineup of exhibitors that represent the forefront of global tourism and innovation:
NEOM: Saudi Arabia's ambitious project focused on sustainable, nature-conscious development.
Barbados Tourism: Promoting luxury travel and seamless business solutions.
China Tourism: Highlighting new visa-free travel options and streamlined payment services.
Experience Abu Dhabi: Featuring luxury hotels and unique desert adventures.
Frankfurt Tourism: Showcasing business travel solutions and cultural experiences.
Kos Island: Debuting with offerings that blend luxury with historic charm.
Visit Britain: Emphasizing cultural heritage and eco-tourism.
Thailand Tourism: Focusing on wellness tourism and digital innovation.
Arabian Travel Market: Promoting Dubai's luxury and business travel.
Israel Tourism: Sharing local food, wine, and cultural highlights.
Cyprus Tourism: Celebrating local hospitality and high-quality accommodations.
With these key players on board, WTM 2024 is set to be a powerhouse of industry expertise. COAX is ready to learn from and engage with these trailblazers.
Where to Find COAX During WTM 2024
We’ve lined up an agenda that maximizes our involvement:
Day 1 (November 5): COAX will be attending the “Technology Summit – The Frictionless Future of Travel” at the Purple Theatre. Additionally, we’re eager to see the “Discover New Tech in Travel” demonstration, which will cover practical applications of AR, VR, and AI. Later, we’ll participate in the “User Experience and the Value of Loyalty” session to deepen our understanding of enhancing customer retention.
Day 2 (November 6): A highlight day for COAX, focusing on discussions about sustainable business travel solutions, the ongoing digital transformation in the travel industry, and innovations in payment technologies. Look for us near the WTM Responsible Tourism programme and Trust and Payments sessions.
Day 3 (November 7): We’ll wrap up our visit by attending “The Next Five Years in Travel and Tourism” programme in the Orange Theatre and participating in the “Next-Gen Loyalty: What Do the Travellers of the Future Want” summit. These sessions promise to offer essential forecasts and insights into future travel trends.
What COAX Brings to the Table
At WTM 2024, COAX will showcase our proven expertise in developing custom travel solutions that align with current and future industry needs. Our portfolio speaks volumes — including our collaboration with Driven Connect, where we transformed the UK’s coach and minibus hiring sector. This project stands out for its comprehensive features, from quote management and subscription services to real-time carbon emissions tracking — an achievement we’re confident will resonate with WTM attendees.
We’re passionate about discussing how tailored booking systems can simplify complex business needs, designing user-friendly interfaces that travelers enjoy, and leveraging data analytics for smarter decision-making.
Join Us in London
Want to know more about how COAX can transform your travel business with cutting-edge software solutions? Come and chat with our team, including Khrystyna Chebanenko, who will be ready to discuss how we bring ambitious visions to life through seamless tech solutions. Let’s connect, learn, and innovate together at WTM London 2024.
