Los Angeles, CA – IV20 Terp Vodka - America’s only vodka with a cannabis aroma and terpene-infused taste - is thrilled to announce its expansion into California. Originally launched in Florida, IV20 is set to introduce its distinctly crafted vodka to the Golden State, blending cannabis culture with a premium vodka experience. This launch signifies a major milestone in IV20’s growth, following years of research and development and a recent uptick in demand.
Crafted without THC or CBD, IV20 is the product of a meticulous blend of botanical terpenes that recreate the sensory experience of cannabis in a fully legal, refreshing vodka. Developed over four years by founders Row Ruston and Steven Mitts, both military veterans, IV20’s mission is to elevate the drinking experience with a nostalgic nod to cannabis enthusiasts. “IV20 doesn’t just replace your favorite brand; it takes you to a new level with each sip,” says co-founder Steven Mitts. “Every part of IV20, from its name to the flavor, is crafted to celebrate the ‘Spirit of 420.’”
A Bottle with a Purpose
In line with their dedication to cannabis culture, IV20 offers a one-of-a-kind bottle, shaped to resemble a giant joint. But the innovation doesn’t stop there: thanks to their Bong Conversion Kit, the IV20 bottle can be transformed into a functional bong after the vodka is enjoyed. With just a few simple steps, consumers can repurpose their bottles for an entirely new experience, creating a centerpiece that’s as unique as the brand itself.
“Our Bong Conversion Kit allows us to honor 420 culture even further,” adds Mitts. “It’s not just about drinking; it’s about creating a community and offering something memorable and versatile.”
IV20’s Growth and Reach
As part of their California launch, IV20 joined an exclusive Industry Mixer hosted by LA Tequila Club on November 8, an event designed to unite influential figures across the spirits industry. Attendees included distributors, retailers, and other prominent members of the beverage world, with respected names like Xalisco Spirits, Winebow, and Breakthru in attendance. The mixer offered IV20 the opportunity to showcase its product and network with potential partners who share their passion for innovation.
IV20 also proudly participated in Benzinga's Cannabis Market Spotlight event on November 12, 2024, at the House of Blues in Anaheim. Surrounded by California's cannabis industry leaders, they engaged in insightful discussions on retail growth, investment strategies, and global market expansion. The event provided invaluable networking opportunities and a platform to explore innovative approaches to thrive in California's evolving cannabis landscape.
Currently available in over almost 100 stores and shipping to 42 states, IV20 is capturing attention with its bold approach to spirits. The vodka, carefully crafted for a smooth yet distinctive taste, honors both cannabis culture and traditional distilling excellence. IV20’s presence in California is a significant step forward as the brand grows nationwide.
About IV20 Spirits
Founded by military veterans Row and Steve, IV20 was born out of a shared vision during the challenges of the COVID-19 pandemic. With nearly two decades of friendship and experience, the duo is driven by a desire to offer something meaningful and truly innovative. IV20 Terp Vodka is an experience—a tribute to cannabis culture, crafted with passion and precision.
For more information about IV20 Spirits or to find a location near you, visit www.drinkiv20.com.
Steven Mitts
IV20 Terp Vodka
[email protected]
+1 424 274 5747
