The Telegram gift economy on the TON blockchain has reached a groundbreaking milestone. In a first-of-its-kind trade, TON influencer Lucha and Portals marketplace co-founder Roxman exchanged 18 rare Telegram Gifts for a Porsche 911 GT3, valued at more than $350,000, setting a new benchmark for the digital collectibles market.
What began as a bold idea within the crypto community quickly transformed into reality, igniting debates across Telegram and X (formerly Twitter). Posts and polls with questions like “Is it worth trading digital gifts for a Porsche?” drove massive engagement. On August 23, Lucha unveiled a photo of the Porsche 911 GT3 wrapped with logos from Major, Telegram, and its digital gifts, while Roxman quipped: “Apparently the joke went too far. Buying tickets to Dubai.”
The deal highlights the skyrocketing potential of Telegram’s NFT-based gifts, which have rapidly evolved from playful tokens into serious digital assets rivaling real-world value.
Media Buzz and Market Impact
Just News (t.me/just, X: @justnews_tg), a leading source for Web3 and Telegram’s evolving gift ecosystem, has been at the forefront of coverage, underscoring how this trade signifies a shift in perception around digital value. Their reports emphasize how Portals – the zero-commission marketplace launched by Roxman in May 2025 – has streamlined the trading experience. Shortly after launch, Portals ranked second in daily trading volumes for Telegram Gifts.
Crypto influencer Renzo (@renzosalpha, t.me/renzosalpha) commented:
“This Lucha-Roxman swap is wild — Telegram Gifts are no joke. TON’s ecosystem is popping off, and these deals show digital assets are the future. I’m eyeing some rare Pepes myself.”
With collections like Durov’s Caps and Plush Pepes fueling market hype, Telegram Gifts now boast a fully diluted value of $100 million, with 166,000 unique users pushing daily volumes beyond OpenSea.
From Gaming to Gifts: Roxman’s Vision
Portals builds on Roxman’s earlier success with Major, a Play-to-Earn phenomenon that attracted 70 million users and generated $10 million in revenue in five months. Leveraging TON’s infrastructure, Portals offers instant settlements, in-app profiles, and seamless trading, making it a powerhouse for collectors.
A Cultural Milestone
This isn’t just about a Porsche. As @justnews_tg put it:
“The Porsche swap proves Telegram Gifts are more than collectibles; they’re a new asset class.”
With TON’s mini-app ecosystem expanding and platforms like Portals driving innovation, the digital economy is entering a new era where collectibles rival supercars in value.
As Renzo noted: “This is just the beginning for TON’s gift economy.”
About Just News
Just News is a Dubai-based media outlet dedicated to covering the latest developments in Web3, the TON blockchain, and Telegram’s growing gift ecosystem.
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