The Telegram gift ecosystem, powered by the TON blockchain, is witnessing a meteoric rise, with Plush Pepes driving the charge as one of the most coveted digital collectibles in 2025. These NFT-based gifts are nearing all-time high valuations, with floor prices hitting 4,900 TON (~$16,170 USD) and daily trading volumes surpassing major NFT platforms. Portals, a zero-fee marketplace launched by the TON ecosystem in May 2025, has emerged as the epicenter for trading these viral assets, streamlining the experience for both newcomers and seasoned collectors.
Portals, built on TON’s high-speed blockchain, has processed over 200,000 gift transactions, with Plush Pepes leading the pack due to their meme-driven appeal and scarcity (2,812 unique NFTs across 51 models). The platform’s intuitive design, featuring zero listing fees until June 2025 and instant settlements, has attracted over 166,000 unique users, pushing the gift market’s fully diluted value past $100 million. From browsing viral collections to showcasing in-app profiles, Portals makes trading Telegram Gifts as simple as shopping online.
Crypto influencer Howard Peng (@0xHoward_Peng) captured the excitement on X, stating, “Distribution, Payments, Trust and Utility. Telegram Gifts are the future of digital collectibles, combining seamless in-app integration with real value on TON.” His words highlight why Plush Pepes and Portals are fueling a Web3 revolution, with features like giveaways, loyalty rewards, and trader rankings driving daily engagement.
The TON ecosystem’s gift economy is evolving rapidly. Plush Pepes, alongside collections like Durov’s Caps, have transcended their meme origins to become symbols of digital status and investment. With Season 1 of Portals’ rewards program offering exclusive gifts to top traders and TON’s mini-app integrations onboarding thousands weekly, the platform is redefining Web3 accessibility. As volumes soar and Pepes approach their peak, Portals and TON are proving that Telegram Gifts are more than collectibles—they’re a cultural and financial phenomenon.
About Portals
Portals is the leading Telegram-native NFT gift marketplace on the TON blockchain, enabling seamless gift trading, collection, and rewards. With a growing user base, zero-fee listings, and cutting-edge features, Portals is reshaping the future of social collectibles in Web3.
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