(Source: Aligned AI Marketing)
As AI rapidly transforms marketing and operations, Murphy argues that the future of business owners’ success won’t simply come by AI doing more work, but by AI being leveraged more intelligently, and making decision-making more strategic.
For those ready to adopt it, AI in business is not a threat, but the ultimate tool for scalable growth and sustainable competitive advantage, creating more freedom, focus, and flow.
For business, AI is here, and it's growing in power faster than the internet did. Generative AI reached nearly 40% adoption within two years of its public launch, faster than the adoption of the internet. With the global AI market projected to reach $4.8 trillion by 2033, Lucy Murphy, founder of Aligned AI Marketing, notes it could be unwise to ignore the immediate potential of AI.
Aligned AI has built its practice around that principle. Their work focuses on helping established entrepreneurs enhance their marketing systems through artificial intelligence, amplifying human effectiveness. Murphy says, “It’s all about continuous improvement. Making what you already do smarter and faster.”
This is not just automations. The functionalities of entire sub-industries of marketing are now possible because of Agentic AI.
AI Agents trained to access, retrieve, and read over a company’s knowledge base may be able to perform tasks from collecting data, making appointments, managing live booking systems, and providing a live voice on a call, or respond as a human would via chatbots on a website. Aligned AI emphasizes that this can draw on a deeper level of understanding than ever before, but she also points out that if a system doesn’t respond optimally, human intervention would remain pivotal.
Training an AI Agent is as simple as uploading standard training documentation or SOPs. And rather than using a call and response method as a chatbot would, an AI Agent can work on a goal until it reaches an error. The autonomous nature of AI Agents means that it can take what a business owner gives it and generate answers and perform tasks it knows how to do. It does not require supervision.
When it comes to business owners using AI agents, Murphy insists on the strategic use of AI. “My thoughts on this are that we must leverage AI, allow the opportunity while it presents itself to adapt and embrace the ways it can free up our time,” she states. “We must resign ourselves to the fact that AI will be part of mainstream business, and so the quicker we learn it, and train it, the better.” For businesses struggling to scale sales, Murphy believes that leveraging AI Agents is a smart path to obtain customer data quickly, albeit considering safety and compliance.
With 57% of Gen Z having a side hustle, the landscape of work seems to be evolving to incorporate multiple income streams, and with a low barrier to entry for non-tech natives, this seems an inevitable move towards a flexible career path for some. Murphy emphasizes, “There has to be an intervention to help implement and train those who are yet to ride the wave.”
Aligned AI insists on letting AI handle repetitive or time-consuming marketing tasks, while giving business owners the opportunity to focus on strategy, creativity, and relationships.
“We, as humans, need a solid foundation to stand on because AI feels like walking on quicksand,” Murphy shares. “AI gives you more time to be human. It allows business owners to show up more personally, to nurture relationships rather than just manage processes.” And to achieve that foundation, Aligned AI believes in building an equilibrium between the value of work provided by humans and AI.
The timing couldn’t be more critical. “Businesses that adapt to AI now are already ahead,” she says. “Those who wait will find the gap widening as they fail to implement the systems necessary to stay on par with their competitors.”
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