Tamer Essentials, the family-run company behind Coffee Tamer, Wine Tamer, and Food Tamer, is celebrating its 20th anniversary, a milestone that underscores the brand’s commitment to helping people enjoy the foods and drinks they love without the discomfort of excess acidity.
Tamer Essentials (Sourced by Tamer Essentials)
Founded two decades ago with the launch of Coffee Tamer, the company’s flagship product, Tamer Essentials has steadily expanded its product line to meet the needs of consumers who want to enjoy coffee, wine, and everyday meals without acid-related side effects like heartburn or reflux. A decade after the debut of Coffee Tamer, the company introduced Wine Tamer, followed by the recent release of Food Tamer earlier this year. Each product is designed to safely reduce acidity without altering taste.
Coffee Tamer (Sourced by Tamer Essentials)
Ashley Loyd, CEO and co-founder, says, “ Over the last 20 years, what has kept us motivated is hearing from customers who say, ‘I can finally drink coffee again,’ or ‘I can enjoy pasta night with my family without paying the price later.’ That’s why we keep innovating.”
The Tamer line is unique because it takes a proactive approach: instead of treating discomfort after it arises, the products are designed to change the acidity of foods and drinks before they enter the body. Coffee Tamer and Food Tamer come in granule form, while Wine Tamer is a liquid dropper. All formulas are mineral-based, patented, food-safe, and sourced from pure ingredients.
“The motive of the business is not to create more medicines,” Loyd explained. “Our philosophy is simple: food should be a source of joy, not discomfort. That means creating products that fit seamlessly into daily life, whether that’s your morning coffee, dinner with friends, or a glass of wine at the end of the day.”
What began as an idea sparked in the classroom has become a long-standing brand. Steve Loyd, Ashley’s father and co-founder, was teaching at a Washington university when a student introduced him to the science behind the formula. Recognizing both the potential and his own personal struggle with acid reflux, Steve left academia to help launch Coffee Tamer and build the business. Over the years, the Loyd family has continued to lead the company with a focus on safety, quality, and customer trust.
That family connection remains central. Tamer Essentials manages to maintain a closed-loop system: from manufacturing in their own warehouse to distribution, every order passes through the family’s hands. “We take the product ourselves,” said Loyd. “That’s how you know we believe in it. We wouldn’t offer anything we wouldn’t use in our own homes.”
Looking ahead, Tamer Essentials plans to expand its product line even further. The family is exploring new applications of its formulas, including versions that work with cold beverages and additional food categories. “This is not where the journey ends,” Loyd added. “We are only getting started.”
As the company celebrates 20 years, its mission remains the same: to brighten people’s days by making food and drink enjoyable for everyone. For customers, that means more seats at the table and more memories.
Media Contact
Name: Ashley Loyd
Email: [email protected]
