(Source: PayCreate)
PayCreate, a modern payment processing and accounts receivable platform, marks two years in operations this March. The company, founded by Jason Baker, is using the milestone as an opportunity to welcome outside part-time sales agents interested in adding a new income stream. By offering a range of customizable payment solutions, PayCreate is designed to represent a service that can streamline every business.
Rather than marketing directly to merchants, PayCreate has built its model around empowering independent sales partners who are seeking a practical solution to bring to their existing networks. “I believe we’re a service that every operation or organization can benefit from,” Baker says. “It’s not a niche product, and that alone can give our sales partners a head start.”
According to Baker, payment processing and accounts receivable are embedded in the daily rhythm of business operations. Whether a company invoices clients, accepts card payments, automates collections, or relies on software to manage cash flow, he highlights that PayCreate’s services encompass these day-to-day operations. “We aim to facilitate the smoother, simpler business payments that are already part of a merchant’s daily life.”
In his opinion, selling the PayCreate platform to a business can mean offering something with broad relevance rather than something they have to make room for. Baker notes that this can often be the first point of clarity for sales partners who want to know whether the service will resonate. “We want them to immediately understand that this is already part of the world they interact with,” he says, “It’s already there in the background of every business, every day.”
(Source: PayCreate)
Baker highlights that as the payments industry has shifted from hardware-driven terminals to integrated software ecosystems, merchants have gravitated toward business management platforms and automated workflows. PayCreate aligns itself with this evolving landscape through integrations of invoicing systems, scheduling tools, inventory software, and other tools businesses may already rely on. He explains that the company’s role is to understand merchants’ tech stacks and guide partners as they navigate diverse operational setups.
“Technology has taken over the industry,” he says. “We’ve become part of the software side of the conversation. Businesses want tools that put more of their operations on automation, and payments are tied to that.”
This shift has made industry knowledge a central factor in the sales cycle, something PayCreate supports directly. Rather than offering a product and leaving independent agents to figure out how to sell it, the company positions itself as a hands-on partner throughout the process.
(Source: PayCreate)
PayCreate works with agents to help identify merchant pain points, understand operational needs, and ask the right questions that bring them closer to a sale. Baker, who has spent 17 years in the field and has experienced both the old door-to-door era and today’s software-driven landscape, says that sharing this expertise is essential. “A lot of partners out there are often left on their own to figure out which questions uncover what a merchant really needs,” he says. “We believe the opposite, handholding can lead to more deals being closed. We help our partners work through the conversations so they’re never navigating it alone.”
After two years of efficiency, PayCreate is presenting the milestone as an open invitation for agents looking to add a meaningful income stream or seasoned professionals seeking a provider who works alongside them
Baker sees the company’s growth as a reflection of both industry change and the strength of the partner-first approach. “If someone is motivated and good at engaging people, we can work together,” he shares. “Our work ends when they feel they’re equipped, supported, and confident in the field, and that's when their work begins.”
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