As online spending on automotive accessories climbs across major U.S. retailers, demand for towing, suspension and trailer safety upgrades is accelerating, particularly among pickup and RV owners. At the same time, restructuring among some long-established towing brands is prompting customers to look more closely at performance, availability and real-world reviews when choosing products.
The 2025 holiday shopping season has underscored just how central online channels have become for automotive and towing-related purchases. According to Adobe Analytics, U.S. consumers spent an estimated $14.25 billion online on Cyber Monday in 2025, with total online sales over the five-day Cyber Week period from Thanksgiving through Cyber Monday reaching approximately $44.2 billion—up about 7.7% from 2024. Major retailers and marketplaces, including Amazon, saw strong demand as shoppers took advantage of deep discounts across categories ranging from electronics to home and vehicle-related products.
At the same time, the automotive specialty-equipment sector remains a sizable, long-term market. According to SEMA's 2025 Market report, U.S. specialty equipment retail sales were $52.65 billion in 2024 and are projected to be $53.17 billion in 2025, signaling a resilient aftermarket even as near-term growth moderates. Pickups, CUVs, and SUVs remain the dominant segments, collectively accounting for more than half of total accessory and performance-parts spending. SEMA research further identifies towing, suspension, and off-road-related components as among the most stable growth areas through 2025 and beyond, reflecting sustained consumer investment in vehicle upgrades that support towing, hauling, and outdoor recreation.
Within this environment, drivers are increasingly using online platforms to research and purchase products that support towing, load carrying, and vehicle stability. Instead of relying solely on long-established brand names, many customers now compare options side by side, focusing on real-world performance, clear information, and after-sales support.
“Truck and RV owners are asking very practical questions: Will this keep my vehicle more level under load? Does it feel stable when I’m towing? How difficult is it to install and maintain?” said an industry observer familiar with the towing and suspension aftermarket. “Online reviews, installation feedback, and clear technical specifications are becoming just as important as the logo on the box.”
These shifts create an opening for newer brands that are designed around online discovery and transparent product information. RETRUE is one such emerging brand in the towing and suspension space, gaining visibility on major e-commerce platforms by focusing on specific use cases faced by pickup, SUV, and RV owners.
“We built RETRUE with everyday towing and hauling scenarios in mind,” said Evan Mercer, CEO of RETRUE. “Whether it’s a family towing a camper for a weekend trip or a contractor moving equipment during the workweek, our goal is to help make the vehicle feel more stable and predictable when it is under load.”
RETRUE’s current range includes air suspension helper kits, load-support components, and trailer safety locks designed for common North American truck and SUV platforms. The brand places emphasis on straightforward product descriptions, clear installation guidance, and responsive customer support through digital channels.
From a branding standpoint, the name “RETRUE” highlights an emphasis on being dependable and honest about product capabilities. Over time, how drivers respond to that message will depend on consistent product performance, availability, and the feedback they share publicly.
Across the towing and suspension market, one theme appears consistent: purchasing decisions are increasingly shaped by proven performance, transparent information, and authentic user reviews, rather than legacy status alone. As online spending continues to grow and the automotive aftermarket remains on a stable upward path, brands that can deliver reliable products and maintain agile supply chains are likely to play an ongoing role in meeting the evolving needs of truck, SUV, and RV owners.
About RETRUE
RETRUE is an emerging automotive brand focused on practical solutions for towing, suspension support, and vehicle safety. Designed for truck, SUV, and RV users, RETRUE products aim to improve stability and confidence when driving with heavy loads or trailers. The brand combines functional engineering with a direct-to-consumer online presence. For more information, please visit www.retrue.com.
Media Contact
Patrik Westwood
Public Relations Manager: RETRUE
Email: [email protected]
Website: https://www.retrue.com/
Phone: +1 (626) 787-7007
City: LAS VEGAS
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