(Source: Music Video Marketplace)
Music Video Marketplace has opened its second investment round to advance its proprietary end-to-end music video release technology. The company is preparing to launch a platform that allows artists to create, manage, and release music videos through a unified digital workflow, supporting full campaign activation, from video deployment to marketing coordination, within one environment. This stage signifies a key milestone in expanding access to professional video release infrastructure for artists and music businesses.
As the company moves toward this next phase, investment raised through the round will be directed toward several core areas tied to its growth. Founder Loraa White says, “This round of funding is helping us continue developing and scaling the technology as we work toward our planned rollout later this year. It’s also giving us the capacity to strengthen our go-to-market efforts, especially as we begin onboarding enterprise and B2B clients who work with higher volumes of content. We will be rolling out an API tool within the next six months specifically for B2B clients, allowing their customers access to video creation at the point of distribution and marketing.”
Building the team is also an important part of this progression. Music Video Marketplace continues hiring across technical, operational, and client support functions as it targets a raise of £1 million and has already secured a meaningful portion of the round. The company recently received additional funding through a grant from Invest NI and is registered under the UK Enterprise Investment Scheme, which may provide certain tax benefits for qualifying investors.
With this foundation in place, Music Video Marketplace continues to develop its technology-enabled platform focused on simplifying how artists bring music videos to audiences. The platform enables users to upload music, browse professionally produced four-minute videos, and license or customize visuals suited to their sound and brand identity.
This offering aligns with the company’s broader mission to expand access to professional visual storytelling while supporting sustainable creator careers. “Artists are building cultural footprints with every release,” White says. “Technology should help them extend the lifespan of their music, deepen fan connection, and create visual storytelling that grows with them over time.”
This long-term philosophy is reflected in the company’s technology roadmap. The upcoming platform development is designed to automate major parts of the music video release process. Users will be able to create a video directly on the platform, launch it on YouTube, and manage release activities through an integrated workflow.
“We’re building the system to work smoothly with YouTube’s infrastructure so artists can manage distribution and campaign activity in one place. Our goal is to introduce a more coordinated way for artists to release their videos within a streamlined digital environment,” White explains.
In parallel with its technology work, the company continues to expand its broader platform ecosystem. Music Video Marketplace recently launched a subscription model designed for professional artists who require ongoing visual content. Monthly subscribers gain access to multiple pieces of video content and online editing tools directly within the platform. This model supports artists who release music regularly and want consistent visual storytelling across campaigns, reflecting the company’s belief that recurring creative output plays a meaningful role in audience building and fan engagement over time.
The company is also strengthening its creator economy strategy. Music Video Marketplace maintains a human-led creation philosophy, with all content produced by filmmakers and creative teams. This approach reflects a belief that human storytelling carries emotional nuance that supports artist identity and audience loyalty.
As Music Video Marketplace prepares for its next stage, it continues to position itself as a platform built around long-term artist development, scalable human creativity, and integrated video release infrastructure. The current investment round represents an opportunity for investors to participate in the rollout of technology designed to support professional music video distribution within a unified digital ecosystem.
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Name: Loraa White
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