Aaron Overhead Garage Doors is stepping out from the sea of white trucks and house logos that define the home services industry. Known throughout the Atlanta metro for dependable garage door repair and customer-focused service, the company today revealed a new brand identity — including a redesigned logo, updated color palette, and refreshed core values — built around something distinctly Atlanta: the letter "A."
"We never felt like the typical home service look represented us," said owner Ryan Lucia. "We invest in our team, we obsess over the details, and we hold ourselves to a standard most companies don't. The brand needed to reflect that."
The centerpiece of the new identity is an abstract "A" mark, a nod to the city of Atlanta and echoing the same civic pride behind the Braves' iconic logo. For Aaron Overhead Garage Doors, the "A" carries double meaning: it stands for Atlanta, and it anchors the Aaron name.
Alongside the visual refresh, the company formalized three core values: Dependable — showing up on time and delivering with excellence; Authentic — bringing genuine character to every job; and Appreciative — never taking clients or teammates for granted.
"Your brand is your culture outside the four walls," Lucia said. "We're proud of what we've built, and now the outside finally matches the inside."
About Aaron Overhead Garage Doors
Aaron Overhead Garage Doors was founded in 2015 by Ryan Lucia, not because he saw a business opportunity, but because he was frustrated. After years in software, Ryan experienced firsthand what so many homeowners still deal with today: home service companies that don't communicate, don't follow through, and treat the sales process like a guessing game. He built Aaron Overhead Garage Doors to be the antidote.
A decade later, the company has grown into three departments — residential garage doors, commercial overhead doors, and motorized and retractable screens — serving homeowners and business owners across the Atlanta metro. With over 20 employees, Aaron Overhead remains one of the few companies in the area that is still 100% locally and family owned, at a time when private equity is quietly buying up the competition.
That independence matters. It means every decision is made with clients in mind, not quarterly returns.
Every technician who joins the team goes through third-party certification with IDEA, ensuring the highest standard of workmanship on every job. The team specializes in complex, high-end garage door installation, including modern designs such as glass garage doors that can transform how a home looks and feels from the street. That same attention to craft carries into their screen department, where motorized and retractable screens turn back porches into true outdoor living spaces. And for commercial clients, the philosophy is simple: great customer service isn't just for homeowners.
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Media Contact
Ryan Lucia
Aaron Overhead Garage Doors
2400 Satellite Blvd Suite A Buford GA 30518
(678) 960-3360
[email protected]
https://aaronoverheaddoors.com
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