The case study highlights how HYPE Hyperion combined paid advertising, SEO, content marketing, lead generation, and marketing automation to build a more scalable customer acquisition system for the growing insulation company.
Rather than relying on a single marketing channel, the strategy focused on building multiple sources of qualified leads while improving the process of converting those leads into customers. The campaign included extensive creative testing across Meta Ads, SEO content development, technical optimization, and automated lead follow-up.
The results included more than $2.6 million in tracked revenue, campaigns generating leads at a cost as low as $25.96 per lead, and 30–40 qualified organic leads per month as the SEO program developed. Some paid campaigns also achieved 8–12x ROAS.
The results demonstrate how combining paid acquisition with long-term organic growth and conversion-focused processes can create a more sustainable lead generation system for service-based businesses.
“The goal was never to rely on one campaign or one traffic source. We wanted to build a system where paid advertising, SEO, content, and lead management worked together to support sustainable growth,” said Gary Koliada, HYPE Hyperion CEO and Facebook Ads Expert .
The full case study is available on the HYPE Hyperion website:
The Marketing Decisions That Led an Insulation Company to $3M in Revenue
About Digital Marketing Agency
HYPE Hyperion is a digital marketing agency focused on performance marketing, SEO, lead generation, and growth strategies for businesses looking to scale their online acquisition.
HYPE Hyperion
5520 Wilshire Blvd
Los Angeles, CA 90036
Email: [email protected]
Phone: +1 213-772-5046
Website: https://hypehyperion.com/
