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Massachusetts Toyota Dealer Changes Sales Plan to Suit Modern Shoppers

Last updated Wednesday, July 31, 2013 11:00 ET

Wellesley Toyota's 'Now Way' Sales Style Cuts Commission Out of the Equation

Wellesley, 07/31/2013 / SubmitMyPR /

With the ever-increasing popularity of shopping on the internet, Massachusetts residents are changing the way they purchase everything from shoes to furniture. One place they haven't changed their buying habits, however, is in the auto showroom, but a local Boston Toyota dealer, Wellesley Toyota, is working to change that with its sales process dubbed the "Now Way."

As the name would suggest, the Now Way is meant to serve auto shoppers in the same manner they would purchase a cell phone or computer. Gone are the commission-focused sales people, replaced with Toyota Product Geniuses that operate on an hourly salary, and the dance between sales person and financing expert has also gone the way of the dinosaurs, replaced with a sales manager that serves as the single point of contact for the entire purchasing process. The result is a streamlined process with greater transparency and, based on reviews, higher customer satisfaction.

"The process of buying a car has been the same for decades, and it really didn't reflect the habits of modern shoppers," said Nai Nan Ko Jr., general manager of Wellesley Toyota. "Car shoppers are doing more research online and generally have a good idea of what they want before they set foot in our showroom. It's our job to answer any remaining questions they have and to make sure they get into the vehicle they want with as little stress as possible."

When you visit Wellesley Toyota, you'll first meet one of their Geniuses, and these guys know their stuff. From how the latest infotainment system works to how to fold back seats flat with a flick of the wrist. With nearly 20 models in Toyota's lineup, it's little wonder why being a product expert is a full-time job.

Once a decision has been made on a vehicle, customers sit down with a sales manager, who will be the only person they see for the rest of the purchase process. Gone are the walks back to chat with managers and finance managers as these hard workers are all those roles combined into one. The whole process is remarkably clear and straightforward, and there's none of the pressure one would expect from a car dealership. Finally, delivery of the vehicle is handled by a Toyota Genius to ensure any additional questions get answered.

"Toyota makes great products that people love," Ko Jr. added. "It's our job to provide a buying experience that matches the quality of the cars, and we think we've come up with the solution."

About Wellesley Toyota:
Wellesley Toyota has been serving Boston drivers with top-quality new and used Toyota sales, service and parts. Famous for their Now Way sales process that eliminates the stress and pressure of buying a vehicle, Wellesley Toyota has become a favorite destination for those looking to buy a Toyota Corolla, Camry, Prius, Tacoma or RAV4. Find them online at www.wellesleytoyota.com or call them directly at (888) 577-6342. You can also find them on Facebook at www.facebook.com/wellesleytoyota.