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UX community backs inaugural User Experience UK industry awards

Last updated Monday, August 12, 2013 07:42 ET

The inaugural User Experience UK - UXUK - Awards has today announced a new wave of sponsors from within the User Experience and Usability communities.

Glasgow, Scotland, 08/12/2013 / SubmitMyPR /

The inaugural User Experience UK - UXUK - Awards has today announced a new wave of sponsors from within the User Experience and Usability communities. Signalling widespread industry backing of the awards that seeks to honour the best in user experience and digital design, Loop 11, Balsamiq, Axure RP and Mr. Tappy are set to support the event, sponsor categories and reward nominees and winners.

Recognised as industry experts - leading providers of software and developers of innovative tools - that enable UX and Usability practitioners to create exceptional user experiences that push boundaries and deliver results, the latest sponsors have been welcomed on board to add value to the nominees’ and winners’ experiences of the UXUK Awards 2013.

“As entries begin to flood in, we’re delighted that Loop 11, Balsamiq, Axure RP and Mr. Tappy have offered their support to the UXUK Awards and it is fantastic that they have agreed to reward nominees and winners with some very valuable prizes.

“Crucial to the sector’s growth, their products and services enable us to fulfil our objectives to create ever more engaging, effective user experiences. Having experienced their tools first hand, I cannot think of better prizes for nominees and winners than those offered by these industry leading companies, prizes that will serve to further enhance practices and drive usability and user-centred design forward,” explained John Dodd, Co Founder of Bunnyfoot, principal sponsor of the UXUK Awards.

Used by over 50,000 design and business professionals for over 20,000 organizations around the world - including 60% of the Fortune 100 - Axure RP joins the high profile list of sponsors of this year’s UXUK Awards. The industry standard for interactive wireframe software that enables practitioner to quickly and easily deliver much more than typical mockup tools, Axure RP delivers a sophisticated wireframing, prototyping and specification toolkit designed to facilitate more informed user centred design choices.

Provider of quantitative and qualitative usability metrics, Loop 11 is used by UX practitioners to create online, unmoderated usability testing projects, delivering real-time graphical reports comprising usability metrics that enables teams to improve improve and optimise website performance by gaining a greater understanding of website user behaviour.

With an energetic dedication to the development of effective software that improves UX professionals’ experience and productivity at work, Balsamiq is the latest addition to the UXUK Awards’ list of sponsors. Creator of Mockups - the rapid wireframing software that combines the simplicity of paper sketching with the power of a digital tool that enables teams to focus on delivering exceptional user experiences for brands - Balsamiq is set to become a major player in the usability sector having driven a period of fast growth in recent months.

Most recent to sign up as a UXUK Awards sponsor is Mr. Tappy. Having created an innovative filming rig designed to capture and share user interaction with mobile devices, Mr. Tappy enables UX professionals to carry out crucial user experience research, product demonstrations or classroom presentations on multiple devices.

Illustrating widespread support for an awards that seeks to honour excellence in the field of user experience and user centred design, this latest lineup of sponsors from the Usability and User Experience community - and the rewards they have pledged - will no doubt trigger an influx of entries, heighten competition in each of the categories and encourage interesting debate on the evening of the awards ceremony itself.

Culminating in a glittering awards ceremony in London on November 13 2013, the UXUK Awards is set to attract entries from UX professionals at organisations and consultancies alike competing to win a range of awards that includes Best User Experience, Best Innovation, Best Transactional Experience, Best Effect on Business, Best Entertainment Experience and Best Multi/Omni Channel Experience.

Principal sponsors UX and User Centred Design consultancy Bunnyfoot and media industry giant Ogilvy Labs support the aim of the UXUK Awards to recognise excellence in user-focused digital or service design, inviting key industry big hitters, UX professionals and advocates, to meet in the UK capital to celebrate pioneering practices in today’s digital landscape.

“The UXUK Awards was set up with the aim of raising the profile and demonstrating the importance of user experience and effective usability practices. Having support from within the usability community - from industry experts Ogilvy Digital Labs, Axure RP, Loop 11, Balsamiq and Mr. Tappy - is fantastic and their contributions are massively appreciated. Their sponsorship ensures that the UXUK Awards experience is as valuable as it can be for entrants and winners, and that the event itself will be fun, and a great success for everyone involved,” concluded Dodd.

Entries are welcome for the following categories until October 11,2013:

~ Best User Experience
This is THE award to win. The Best User Experience Award will be presented to the very best of the best – the most inspiring, user-focused site, app or service

~ Best Innovation
This category shines the spotlight on the most intelligent, ground-breaking innovation in building a service that is focused around customer/audience needs

~ Best Multi/Omni-channel Experience
A category recognising innovation in joined-up, seamless interactions across multiple formats including mobile, desktop, physical shops and sales catalogues

~ Best Touch Experience
This category recognises excellence in user-focused tablet/touch-screen optimised applications

~ Best Transactional Experience
This category rewards the most user-focused experience when purchasing goods or services online

~ Best Effect on Business / Organisational Goals
Great customer experience often results in great return on investment. The winner of this award will be able to show the most successful example of effect over cost and organisational goals

~ Best Entertainment Experience
This award will be presented to the best, user-centric media or entertainment experience

~ Best Information / Not for Profit service
Not all efforts in user experience are undertaken to raise the bottom line. This category will recognise a not-for-profit/government site, app or service that has been designed with its audience in mind

~ Best Consumer Choice Support Experience
This award recognises innovation in consumer aggregation sites, providing customers with easy, reliable access to the best value products online

Full details of how to enter the awards can be found on the UXUK Awards website. For further information on becoming a sponsor of the UXUK Awards, please contact David Williams on 0845 643 0650.