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New Stainmaster Product Embraces Furry Friends, Not Furry Homes

Last updated Monday, December 2, 2013 10:00 ET

PetProtect Carpet and Cushion System Simplifies Removal of Pet Hair

Burlington, USA, 12/02/2013 / SubmitMyPR /

For many homeowners, their dog or cat can be just as much a part of the family as the humans in the household, but unfortunately they usually leave more of an impact by shedding hair and creating curious odors. To make the love of Labradors less laborious, Stainmaster carpet is launching its new Stainmaster PetProtect carpet and cushion system, which is specially designed to simplify hair removal and odor reduction.

Manufactured to be durable, stain resistant and easy to clean, the Stainmaster PetProtect carpet is made with professional-grade material that has been laboratory tested to release more pet hair than most other carpets during vacuuming. Meanwhile, opting for the Stainmaster carpet cushion barrier helps prevent liquids from seeping into the cushion and subfloor if Spot has an accident or knocks over a glass of wine from the coffee table.

"Pet owners don't have to sacrifice a clean and fresh home for the love of their dog or cat, because PetProtect enhances the already durable Stainmaster carpet line to make cleaning up after your furry friends an easy task," said Barry Greenberg, sales manager of A.J. Rose Carpets & Flooring, a Greater Boston carpet dealer. "Of course, because it's from Stainmaster, buyers can also be confident they're getting a carpet that is very comfortable and stylish."

The Stainmaster PetProtect carpet and cushion system is currently rolling out to flooring retailers nationwide, accompanied by an integrated marketing campaign in print, social media, digital advertising and television commercials. Backed by the popular 1960s song "I'm Sorry" by Brenda Lee, the campaign's main TV spot features dogs and cats soiling carpet in various ways that are likely familiar to most pet owners. On social media, the hashtag #UnShameYourPet has been designated to highlight how Stainmaster PetProtect allows pets to be pets without any unnecessary scolding or shaming.

About A.J. Rose Carpets & Flooring:
Serving Massachusetts homeowners and commercial customers since 1977, A.J. Rose Carpets & Flooring specializes in flooring products and installation, offering a broad selection of carpets, area rugs and vinyl, hardwood and laminate flooring. Family owned and operated from the beginning, A.J. Rose also offers professional carpet and upholstery cleaning with the latest equipment to ensure a quality job. Visit one of their showrooms, located at 136 Cambridge Street (Route 3A) in Burlington and 599 Worcester Road (Route 9 West) in Natick, or find them online at www.ajrosecarpets.com. They can also be liked on Facebook at www.facebook.com/AJRoseCarpeting or reached by phone at 781-272-7600 in Burlington or 508-652-0770 in Natick.