Launching a new business sounds like a great thing, right? But what if you're more captivated with the idea of owning a business than you are with the actual business? With the growing trend of new businesses, "solopreneurs" must be wise when launching a new business, especially when 9 out of 10 businesses fail in the first year on average. Naivety in the planning stage can leave you exhausted emotionally, mentally and financially.
Luckily, Designer Life Unlimited solely focuses on aiding individuals in strategically creating the workspace of their dreams. With more and more people making the leap into the world of solopreneurs, Designer Life Unlimited offers the perfect solution when contemplating the leap. Whether it is because of the layoff trend in recent years, difficulty finding a job as a recent college grad or a simple desire to cut the corporate strings and go out on their own, more people are deciding to work for themselves as soloproneurs.
Solopreneurs typically juggle every aspect of their business by themselves - the administrative tasks, marketing, customer service, service delivery and more. The stress of the learning curve can be overwhelming. Business coaches consistently admonish solopreneurs to outsource and delegate to relieve the pressure of building a business. While that advice is sound, before solopreneurs ever get to the outsourcing phase, there is a fundamental key when launching a business.
"A KEY mistake is made when launching a business that does not resonate with your passion and natural skills," shares Renessa Boley Layne, CEO of Designer Life Unlimited. “Many people focus solely on the earning potential of their business. While there's clearly value in being "the next big thing,” whether it's the next Facebook or Spanx - it is critical for long and short-term success that your business resonates with your passions and natural skills. When the business doesn't resonate with natural passions and skills, solopreneurs often find it even more difficult to market their product or service, connect with their ideal customers and create appropriate partnerships to further the business. These elements are required in order to get a new business off the ground.
Every solopreneur must learn the skills of marketing, service and partnership, but when the individual is misaligned with their business, the internal conflict impacts performance, poor performance creates more stress, more stress impacts the business, and the spiral continues. Refine and complete this thought. What's the solution you ask? Before you leap into the world of solopreneurship, seriously consider how much you truly enjoy the business you're embarking on in addition to the potential profits. If you’re still unsure if you’re in the midst of entering a loveless business, let us help you figure it out. Take the Success and Happiness Test at http://www.successandhappinesstest.com.