I had mentioned earlier that folks at Google never rest. They amend, change stuff quite so often, test the changes and implement these in the best interest of the people who love to Google for information.
This time, Google tests the changes in the display settings of the search results page. Google extends the length of the Title Tag and the Descriptions tag. The users will however benefit as they now have more descriptive title tags and longer Meta Description tag generating a more learned click on a particular search result.
The length of the Title Tag has risen to 71 Characters and the Meta Description tags has gone up by 100 characters per line.
Matt Southern, staff writer of Search Engine Journal, tells us more about this change in his article below:
Significant Change to SERPs: Google Extends Length of Titles and Descriptions
“Google has made a significant change to its search results pages by extending the length of titles and descriptions. This was first spotted by Ross Hudgens on Twitter, and later reported on by Jennifer Slegg at The SEM Post.Here’s What Has Changed
Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two.
Meta descriptions have been increased by 100 characters per line, and extended from two to three lines. That’s a significant increase, and presents far more of an opportunity to tell searchers what the page is about.
Slegg reports that Google is still truncating the descriptions to two lines for many search results still, so you may still see them coming in at around 160 characters at times. When a three line snipped is displayed they come in at 278 characters per line.”
Google has done this for its users but there is something in this change from which the business owner can benefit from.
We were usually short of words when we had to make a Title tag in 50 to 60 characters. Creating a short title tag was challenging as we needed to articulate a relevant title tag that would be liked by the search engine and would be clickable at the same time.
Effective Title Tags and the Meta Description Tags can do wonders, if they are not the spammy ones. If not made properly, this can bring an unpleasant effect into your overall search visibility.
Ross Hudgens tells how Title Tags can help in increasing the click through rate (CTR):
How to Improve Title Tag CTR by 20%+
“One of my favorite new actions for every new client we take on at Siege is analyzing title tags. There is still a glut of websites who are using 2005 title tag best practices, costing them significant profit in the process.
Given what we know about over-optimization, Panda and the added potential that lower CTR could also potentially cause a re-ranking – and better CTR a reranking for the positive – it makes even more sense to think extremely deliberately about our title tags and modify them away from our old-school titles towards a better set that can immediately pay dividends.
In doing these tests for our clients, we’ve often experienced 20% or better CTR improvement for titles that have that “2005” feel, across a large sample size of markets and pages. Some are of course better than others, but when you’re starting from square one, there is significant room for improvement that may be available for you as well.”
So, what do we know about the Meta Title Tags and the Meta Description Tags? Let's be more explicit about these HTML tags and how can these be helpful in optimizing our websites for search engines.
Initially to the newcomers, these seem simple words that contextually explain your web page content. Some of the HTML coders just put the page title as the page menu like “Home”, “ “About”, etc. Doing this drains the benefits that they could derive by creating something more interesting. Drawing a title tag that could be liked by the search engines and also explains the page to the users when they come across the title tag in the SERPs.
If not done properly, the business owners deprive themselves from getting more people to come to their websites and lose a lot of customer interaction, hence lose profits.
The importance of the Title Tag and the Description Tag is explained in more details in the article posted by SEO Works below:
The Importance Of Title Tags And Meta Descriptions
“Improve the click-through rates and the SEO of your website with optimised title tags and meta descriptions.
Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. Learn more about title tags and meta descriptions.”
If you want to learn more on SEO and about internet marketing to help you make your web presence stand out, you may bookmark Qamar Zaman’s blog, and if you need help with your website SEO, call the SEO specialist in Dallas today. Qamar has over 15 years experience in helping startups and entrepreneurs grow their business through cost-effective digital marketing strategies that deliver results.
You may call him at 972.437.8942, or visit his website www.qamarzaman.us.