Brooke brings over 15 years of consumer insights, marketing, brand strategy, and analytics experience into this role.
Coming from her prior role as a Senior Insight Strategist at Illumination Research, she has worked across multiple categories, brands, and research methodologies. Brooke started her career with Procter & Gamble where she was a Business Analyst learning the in’s and outs of data analytics before becoming a Brand Manager where she excelled in brand strategy, concept development, advertising campaigns and packaging design on some of the worlds largest brands.
In her new role at Illumination, Brooke will partner with a range of new and existing clients to provide expertise in research strategy, design and execution including leading research and ideation sessions that tap into authentic, in-the-moment consumer insights.
"I am extremely excited about the opportunity to partner with our clients to help them build and grow their businesses by leveraging our full range of innovative capabilities to provide them with business building insights.”
According to Illumination CEO Karri Bass, “We are thrilled to add Brooke to our senior account leadership team. Brooke’s marketing and analytics background and strong strategic thinking make her extremely well suited for leading the Insights work with many of our Fortune 500 clients.”
For more information about Illumination Research, please visit www.illumination-research.com. Contact us at 513.774.9531 or [email protected]
Illumination’s mission is to light its clients’ path to growth through deeper customer understanding. Since its inception in 2005, Illumination has grown to a multi-million dollar customer insights leader to many of the world’s top corporations. Illumination attributes its success to its innovative capabilities, highly experienced research team, and exceptional client service.
Illumination Research – Lighting Your Path to Growth™
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