Communication is the pillar of any business. As an entrepreneur, you must communicate with your customers, suppliers, and other stakeholders to keep your business moving. Effective communication is the core of business relationships.
Without effective communication, productivity and revenue will slide. The opposite is also true. Good communication enhances your sales and gives you an edge ahead of your competitors.
However, with numerous communication channels, it can be hard to assess the nature of information going out of your business. Here is where unified communications (UC) becomes essential. UC is an aspect of unifying all your communication systems and eliminating the need of having multiple channels.
But how does this help your organization? Here are seven ways UC can boost efficiency in your operations:
Boost organization productivity
Productivity is essential in your business. You must ensure that your business workforce remains productive to generate and realize your goals. For this goal to become a reality, your employees must work without or with little distractions. The employees need to remain at their workspaces when on duty. So, you should eliminate any chances of time-wasting.
For instance, you do not need to call for a meeting to pass the information which you can communicate through an email or text. Your teams do not need to travel for a business conference which is possible through live streaming tools.
Unified communications help you to realize your productivity goals. The option enables you to send important messages anywhere and wherever. No need to call for a meeting in the med of work for simple communication.
With UC, communication becomes efficient and real-time. This way, you save time and boost productivity as you eliminate distractions in the workplace.
Improve mobility and flexibility
Unlike past decades, mobility and flexibility are a priority in modern-day workplaces. Your employees need an opportunity to contribute and perform their duties without having to be in the workplace physically. In particular, during the current crisis, employees are considering working from home. However, communication can be a challenge when people choose to work from their preferred places.
This is where unified communications come into play. UC enhances the mobility and flexibility of your business. By unifying the communication channels, the employees can send and receive any important messages at any place anytime. So, your employees can work in any part of the world without missing any essential communication and business meetings.
Enhanced customers and employees experience
As you know, how you communicate with your customers determines their actions. Excellent communication and problem-solving leads to consistent and recurring sales. Also, customer experience is the pillar of modern businesses.
If your customer experience is dissatisfying, you will lose sales. Employees also need to have a good experience when dealing with customer problems. This aspect is possible if they can find the solutions in real-time.
UC is a powerful way of improving customer and employee experience. With it, employees can find solutions to customers’ issues easily. The approach centralizes communications enabling the employees to communicate with relevant departments as before. This way, they can offer real-time solutions to the customers and enhance their experience.
Reduce your communication costs
No doubt, using different communication channels is a costly affair. For instance, you will spend high costs on business calls and SMS, internet, live stream services, and other communication platforms. Unified communication brings all these aspects under one umbrella. You will pay the cost of communication as a single package.
Also, some UC tools come with an option of the pay-as-you-go. With this approach, you will reduce communication and maintenance costs. Low costs mean increased revenue and profits in your business.
Centralized communications
Centralized communication is the heat-beat of success in any business. The employees need to receive the same information regardless of the communication channel they are using. Also, work becomes simple when the workers can find information in one place.
As a business owner, you need to make this goal a reality. It would be hard when your employees need to dig through various communication channels to accomplish a given task. This task is not only tiresome but also affects their motivation. As well, misinformation and communication errors will be unavoidable.
With unified communications, all your business information is under one roof. No multiple communication channels and information storage. Employees can obtain information in one place which enhances their productivity. Also, it eliminates misinformation and other errors in your organization. This way, solving problems becomes easy and enhances your employee motivation.
Better and seamless collaboration in the organization
In any organization, collaboration is the wheel to productivity. Each employee and teams need to communicate and cooperate on a particular project. As you know, the sharing of ideas is the secret to business growth. Your employees should not work in isolation if you want to achieve any business growth and expansion.
However, many organizations have collaboration challenges. Employees face obstacles as they try to collaborate with one another due to insufficient or multiple and uncoordinated communication channels. Unified communication comes in to solve this problem.
With UC, the employees get a unifying communication platform. They can share information, exchange ideas, and post their suggestions in one place. Also, these platforms provide employees with a single information source. No need of having informal channels for sharing information. So, the adoption of UC leads to seamless collaboration in your organization.
Integration with other organization systems and tools
The core benefit of UC is the integration aspect. This platform integrates with other business system tools. You can connect it with your customer relationship management systems and online marketing tools.
So, instead of shifting from one platform to another when you want to share information, you can do it now. For instance, you can email your customers without having to sign in on your email provider. This way, it becomes easy to share real-time information and have seamless operations in your business.
In a word, unified communications are crucial in any business. As you can see, it will enhance your business efficiency and operations. All these benefits will improve your competitiveness, productivity, and profitability.
About CounterPath
CounterPath Unified Communications solutions are changing the face of telecommunications. An industry and user favorite, Bria® softphones for desktop, tablet, and mobile devices, together with Stretto Platform™ server solutions, enable service providers, OEMs, and enterprises large and small around the globe to offer a seamless and unified communications experience across any networks.
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