Mita Quiogue is the founder and CEO of Glossy Skinnovation, a SoHo-based skincare clinic that offers state-of-the-art skin tone correcting and anti-aging treatments, non-invasive body contouring, laser services, and a line of specially formulated skincare products.
Born and raised in the Philippines, Mita has a business degree from De La Salle-College of
Saint Benilde. She owned many highly successful businesses in her home country before
migrating to the United States in 2009. Eventually settling in New York, she shifted her focus to
the beauty industry and was determined to carve a niche for herself in this highly competitive
“I came here without knowing anyone,” she says, laughing at her brazenness. And just as NYC
was kind to Carrie Bradshaw, the Big Apple has been exceptionally kind to Mita. Seeking to
acquire new skills, Mita learned everything she could about eyelash extensions, facial
treatments, and other beauty procedures.
She now boasts a wide network of friends and business associates in the beauty, fashion, and
entertainment industries. She also runs Glossy Skinnovation, a highly successful skincare clinic
In New York City, in trendy SoHo.
Helping Clients Realize the Best Version of Themselves
Mita’s goal is to help her customers look and feel their best so that they can navigate their way
through life with greater confidence. Realizing that many of her clients struggle with skin issues,
Mita focused her razor-sharp intellect on developing a premium skincare line that would help her
clients achieve clear, glossy skin.
The result is Glossy New York Skincare, which is a range of affordably priced skincare products
that provide a host of benefits, including fading stubborn dark spots on the skin and underarms,
gently brightening and rejuvenating the complexion, and nourishing the skin to give it that
coveted “glass skin” translucence.
When it comes to products, customer favorites include the Glossy Fade Away Cream (which
fades scars and dark spots quickly), the Melasma Removal Set (which corrects skin tone
imperfections), and the Glossy Glass Skin Beauty Bundle (which works synergistically to deliver crystal-clear glass skin).
Due to its efficacy, the Glossy New York Skincare Line has gained a cult following around the
world. Mita is working hard to expand her clientele by supplying her skincare products to
different clinics in the United States, Canada, and Australia. She’s also looking into expanding in
the Philippine market by offering Glossy New York Skincare at local pharmacies.
Ventures in the Medical Field and Real Estate
With the coronavirus pandemic devastating many industries and forcing many businesses to
close, Mita found ingenious ways to provide more jobs and do her part to revitalize the
She began venturing into the medical field in August 2020 because of the pandemic. “There
was an increased need for medical providers during the pandemic, and quite frankly, it’s a
pandemic-proof business,” Mita says.
She opened a medical clinic in Queens, New York, and another one in Pennsylvania. She’s
eager to expand into more areas around the country, providing much-needed work to medical
professionals and a critical service to the public.
“I’m also venturing into the residential real estate market. I started in November 2020 when I
noticed the exodus of residents from urban centers to outlying suburbs and rural areas. People
now want to live in bigger homes in less congested communities—and the pivot to remote work
and COVID-19 is accelerating this transfer of population.
“I’m expanding my portfolio by acquiring new properties to flip and rent out. This is a challenging
new venture for me and I foresee stable growth in the demand for residential homes.”
Aside from her beauty and entrepreneurial endeavors, Mita also produces fashion shows. One
of her most notable projects was Arise Mindanao, a fashion show which showcased the
neo-ethnic fashion of Mindanao designer Feliciano Ador. Glossy Skinnovation is also a regular
participant in Manhattan Fashion Week.
Work aside, Mita describes herself as a determined single mom who is intensely devoted to her
two children, whom she credits for inspiring her to reach new heights. “I’m a survivor, period,”
Mita says. “I’ve fallen down many times but have always managed to pick myself up again. I’ve
survived several major health crises and am a kidney recipient.
“My ultimate dream is to become a good example for others to follow … young women, Asian
immigrants in pursuit of the American Dream ... I want to empower other women. I want to
empower the Filipino community. I want to show others that if they work hard, focus on their
dreams, and learn from their failures, they too can become success stories.”
296 Elizabeth St. SoHo New York, New York 10012
Email for Media Contact [email protected]
There is no offer to sell, no solicitation of an offer to buy, and no recommendation of any security or any other product or service in this article. Moreover, nothing contained in this PR should be construed as a recommendation to buy, sell, or hold any investment or security, or to engage in any investment strategy or transaction. It is your responsibility to determine whether any investment, investment strategy, security, or related transaction is appropriate for you based on your investment objectives, financial circumstances, and risk tolerance. Consult your business advisor, attorney, or tax advisor regarding your specific business, legal, or tax situation.