Sunday, September 19, 2021

Drive more traffic to your website: A beginner’s guide to SEO - The Guardian

Last updated Monday, September 6, 2021 10:17 ET , Source: NewsService

If you have a website for your brand but it’s not getting the attention it deserves, you might have realised already that the not-so-secret answer to your business needs is to optimise your search engine rankings. Having your website appear higher up in Google search results will inevitably drive more traffic to your brand, ultimately helping you to build out a robust content marketing strategy and a base of loyal customers.

This afternoon virtual masterclass, with Pootlepress founder Jamie Marsland, has been designed for beginners to the world of SEO. Discover the fundamentals of how search engines work and why they favour some links over others, how to optimise your strategy to outrank your competitors, and how to ultimately build your customer base.

Importantly, you will leave this class having understood how to drastically improve the discoverability of your website, and will have started to create your own content marketing plan, preparing your business for the attention and success it deserves.

This course is for…

  • Freelancers, business owners, aspiring entrepreneurs and marketing professionals

  • Anyone looking to sharpen their digital marketing skills

Course content

  • Understand how search engines work

  • Keywords: what are they and why does it matter which ones you should use?

  • How to rank higher in Google, and get more traffic

  • How to outrank your competitors

  • Start your own content marketing plan

  • Common mistakes to avoid

  • Q&A

Tutor profile

Jamie Marsland is the...

Read Full Story: https://www.theguardian.com/guardian-masterclasses/2021/sep/06/drive-more-traffic-to-your-website-a-beginners-guide-to-seo

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