In an effort to improve the internet user experience, Google is reconstructing the webpage efficiency ballgame. It is upping the bars for digital businesses for the greater good — putting bigger smiles on the face of e-consumers. And in this endeavor, Google has given a heads up about rolling out a page experience update by the end of August 2021. This will be a steady rollout that will not jump into making drastic changes. “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account… Given this, sites generally should not expect drastic changes,” said Google to the media.
As part of Google's Page Experience update, web entities will witness a change in the page ranking algorithm, based on something called Core Web Vital scores. This is especially important for e-commerce websites, which tend to rely on search traffic and customer interactions. Furthermore, featuring large catalogs, personalization, and dynamic pricing, e-commerce sites are prone to heavy page loads. In other words, they have much scope to ramp up their performance and speed to maintain and grow their hard-earned ranking, traffic, and revenue.
Understanding Core Web Vitals
Google’s Page Experience update is based on the following three critical consumer-facing metrics called Core Web Vitals (CWVs):-
1. Largest Contentful Paint (LCP), a loading performance measure. Webpages should load within 2.5 seconds.
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