Keeping your website up to date with relevant content is a great way to improve and sustain your search engine rankings, and one way to do this is through a finely tuned blog.
Countless websites will produce monthly, weekly, or even daily blog content to stay relevant to Google’s algorithm (in fact, you’re reading one of those articles right now), but what are these blog articles actually doing for your website? Let’s dive into a few of the elements you’ll find in the standard blog article, and explore why they’re beneficial to your search engine optimization (SEO) performance.
Perhaps the most important benefit of creating blog articles for your website comes from keyword integration. Every brand has thousands of terms that they want to rank for, and integrating select keywords into blog content is one of many ways for them to improve their search engine rankings.
The first step, of course, is using keyword research tools to determine the best words or phrases to integrate. Try picking keywords that are both relevant to your blog topic and are being regularly searched by your target audience. I recommend using Google’s Keyword Planner to gauge popularity.
Once you’ve chosen your keywords, try finding ways to integrate them into the blog as naturally as you can. Overcrowding your text with the same keyword over and over again will not help your post rank organically and can actually hurt it, so be careful not to go overboard!
With this crucial step in...
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