What’s hot? What’s not? What works? What is on the way out? What is the latest in the world of B2B Marketing?
We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond.
If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help.
B2B, or B-to-B, or BtoB Marketing: General Stats
A large majority, 73% to be exact, of B2B buyers involved in doing research and making the decision are millennials and over 1/3 are the sole decision-maker. (Source: HBR)
B2B vendors are behind when it comes to meeting the needs of millennials who are B2B buyers. For example, 21% of millennials look to analyst rankings and reports as part of their decision-making process. (Source: TrustRadius)
Research shows that 76% of B2B organizations have created a formal marketing plan. It’s also surprising that almost 25% don’t have a formal marketing plan. (WebFX)
90% of customers start their B2B buying journey with an online search. (Dialogtech)
B2B buyers are more than halfway (57%) through the purchase process when they finally reach out to a potential vendor. (WebFX)
In the B2B space, 56% of B2B firms are incorporating digital marketing. (WebFX)
Digital marketing makes up 44% of the marketing spend by B2B firms. (WebFX)
B2B buyers read more than 10 pieces of content before they make a decision to purchase. (99 Firms)
Read Full Story: https://www.business2community.com/b2b-marketing/b2b-marketing-stats-for-2022-and-beyond-02430016
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