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Sunday, September 19, 2021

Everything You Need To Know About Google My Business, And How To Ace It - AllWork.Space

Last updated Thursday, September 9, 2021 11:05 ET , Source: NewsService

  • Google My Business is an essential marketing tool for location-based companies, especially coworking spaces.
  • It’s free, and adds an extra dimension to the way your business appears on Google Maps and Google Search results.
  • Here’s everything you need to know about marketing with Google My Business and how to make your workspace stand out against the competition.

Is Google holding your business back?

Or more specifically, is your Google My Business profile – or lack thereof – relegating your website to the depths of Google’s results pages?

If you’ve no idea what we’re on about, or if you think you may have created a Google My Business profile once upon a time but have forgotten all about it, this article is for you.

It’s informed and inspired by a recent Coworking Assembly webinar hosted by Sonya Whittam and Julie Firth, the pair behind the marketing agency STORY22.

What is Google My Business?

Google My Business is a free tool that allows you to manage how your business appears on Google Search and Maps.

It provides existing and potential customers with quick access to your company’s name, location and opening hours without having to navigate to your website.

It also displays customer reviews and allows you to add images of your premises, as well as your products and services.

All this information – and more – is displayed on what Google calls a Knowledge Graph.

Here’s what it looks like:

Why do I need Google My Business?

If you don’t have an active Google My business...



Read Full Story: https://allwork.space/2021/09/everything-you-need-to-know-about-google-my-business-and-how-to-ace-it/


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