Beginning today, Google Ads will show advertisers historical data for queries that received impressions but no clicks in the search terms report for Search and Dynamic Search Ads campaigns, the company announced Thursday. “Historically, the report only ever showed queries that resulted in a click,” Pallavi Naresh, senior product manager at Google, told Search Engine Land, “We knew that advertisers wanted more data and we had to make investments in our tech stack to show this magnitude of data in Google Ads.”
And, on February 1, 2022, the company will remove historical query data collected before September 1, 2020 (the day before the company initially limited search terms reporting) that doesn’t meet its privacy thresholds.
“Still only providing reporting for terms that a significant number of users have searched.” Last year, Google used the following message to notify advertisers that it would limit search terms reporting: “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward.” The new query data still only includes “terms that were searched by a significant number of users.”
“It’s important to note there have been no changes to policy definitions or privacy thresholds that have contributed to making this change possible,” Naresh said, “We are still only providing reporting for terms that a significant number of users have searched for across all...
Read Full Story: https://searchengineland.com/google-search-terms-report-adds-historical-query-data-for-impressions-without-clicks-374323
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