Tuesday, September 21, 2021

Incorrect business listings deter 63% of consumers; Thursday’s daily brief - Search Engine Land

Last updated Thursday, September 9, 2021 10:00 ET , Source: NewsService

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, I spent last week in a cabin near the woods in New York.

The lack of distraction gave me time to think about some of the things that are holding me back, so I thought I’d share one with you: While on a hike, I found myself frustrated because we had been lost for some time. Apparently, that’s a given when you go hiking in a new area, but that wasn’t of much comfort to me. I couldn’t shake the need for progress, even though “progress” wasn’t the point of the hike.

The next day, I wrote “permission to change” in my notepad (read: diary). It’s to remind me that the next decision doesn’t have to be related to the previous circumstance or emotion. I didn’t need to continue to be frustrated just because I was already frustrated. Likewise, the way you do your job, teach your kids, communicate with your partner and so on doesn’t have to be dictated by your history — especially the negative patterns that may pepper that history.

It’s a cliché to say you can change whenever you want. I think you have to give yourself that permission to change and tell yourself it’s okay to try something new, which can be scary and may require some vulnerability.

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