As Google expands the local search experience to encompass more aspects of the customer journey, user-generated content is coming into play as one of the most important ranking factors for small and mid-size businesses.
While digital marketing experts like Damian Rollison have been discussing the hidden value of user-generated content (UGC) for years, Google’s latest algorithm updates put increased weight on consumer reviews, testimonials, and social media posts. UCG has been confirmed as a ranking signal, and although first-party reviews may not all be fully unbiased, businesses are coming around to the idea that reviews do matter.
Google’s focus on UGC for local search rankings has more SMBs searching for marketing platforms that they can use to collect, distribute, and manage customer reviews and testimonials. Although multi-location brands have access to more sophisticated UGC marketing software, smaller mom-and-pop businesses have traditionally been left with fewer options. That appears to be changing now, with more MarTech startups catering directly to SMBs with local marketing solutions.
Here are five UGC marketing platforms that work directly with small and mid-size businesses.
1. ReviewTec
Smaller merchants have historically had a harder time collecting reviews than larger brands. ReviewTec is looking to change that by giving merchants a way to automatically send email and SMS requests asking customers to leave Google Reviews. ReviewTec’s free automated setup...
Read Full Story: https://streetfightmag.com/2021/09/23/5-user-generated-content-marketing-platforms-for-smbs/
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