8 Reasons Every Small Business Needs a Website - Business 2 Community

Out of necessity, many small businesses are quite frugal when it comes to their budget. They tend to only spend money on “need-to-haves” as opposed to “nice-to-haves.” And many see buying a domain name and setting up a website as a luxury they simply cannot afford. So instead, they may set up a Facebook page and call it a day.

In this article, we’ll discuss why a website is not a “nice-to-have,” and instead it is a much-needed, affordable tool for every small business.

1. Control Your Business

As a small business owner, you control most of your business’s decisions. If you have a physical storefront, you choose exactly how it looks and how it’s laid out. So why should your online presence and digital marketing be any different?

Facebook is a fine tool for reaching a certain clientele, but it has severe limitations. It has one layout, no customization options, and most importantly, you don’t own your page on Facebook. Basically, it’s fine until it’s not.

A website gives you a home online that’s yours and only yours. It allows you to show people your unique brand and what makes you stand out against the competition. It gives you control over how you communicate to your customers.

2. Be Credible

Professional websites lend instant credibility to any organization or business. With a website, you can effectively communicate your unique brand and values to potential customers, showing them that you are a legitimate business. This will get them truly excited to purchase your...

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