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E-A-T is a concept we first learned of in Google’s Search Quality Rater Guidelines.
In this chapter, you will learn about this document, the quality raters who use it, and whether it can impact your Google search rankings.
What are Google’s Search Quality Raters Guidelines?
Google’s Search Quality Raters Guidelines is a quasi-frequently updated document (the last update, as of this writing, was October 14, 2020) that Google Quality Raters use/reference as they rate websites.
As the name suggests, they are the guidelines that these raters are to use as they perform their function.
The guidelines outline the conditions and elements that need to be considered and how the site should be rated by that person.
The most recent version is a 175-page read, compared to the 168-page version it replaced.
If you’re interested in reading it yourself, you’ll find it here. And wonderfully, Google places their updated versions at the same URL so you can bookmark it and always be able to find the most current version easily.
What is a Google Quality Rater?
For those unaware, Google has hired many thousands of individuals from around the world to rate websites and record whether the site is good or bad across a variety of areas.
Now, it is important to understand that...
Read Full Story: https://www.searchenginejournal.com/google-eat/quality-raters-guidelines/
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