When it comes to SEO, there are two types you need to consider – on-page and off-page SEO. This guide is going to focus on off-page. You’ll learn what it is and how to use it to drive traffic.
What is off-page SEO?
Off-page SEO is everything that doesn’t take place on your own website. All the components such as backlinks, social shares, and reviews contribute to off-page SEO. The more traffic your site receives from external sources like these, the higher it can rank in search engines.
On top of this, you should be concerned with the relevancy of your links. If you link to other sites that aren’t relevant, then it can affect your website’s ranking potential. Check out this SEO guide for more information.
Why is off-page SEO so important?
In traditional SEO, you would create a website and hope that it’s relevant to what people are searching for. When someone links to your site from another source, the search engine then views your content as important. Even if they don’t link directly to you, they may link out to resources or other websites where your content is being shown. This means that your links are helping your content rank higher.
What are the different types of backlinks?
There are four types of backlinks you should focus on:
Authority links – these links give your content instant authority. If a highly credible source links to your site, then it can increase your rankings and lead people directly to you. For example, if New Scientist published an article...
Read Full Story: https://www.qrcodepress.com/the-ultimate-guide-to-off-page-seo/8539983/
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