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Adding breadcrumbs to your website helps Google better understand your content from a hierarchical perspective.
It also aids users in understanding their current position on your website.
Breadcrumb navigation seems good for both Google and users.
But does that mean it has a direct impact on your organic search rankings?
Let’s find out.
The Claim: Breadcrumb Navigation Is a Ranking Factor
Breadcrumbs drew the attention of the SEO community when Google first added them to the search results in 2009. That was when the search engine rolled out enhancements on how site hierarchies are displayed in its search results.
Prior to the change, Google usually showed a green web address, or URL, at the bottom of each search result to let users know where they’re headed:
The green URL was replaced with a hierarchy showing the precise location of the page on the website (AKA, breadcrumbs):
Sites that already offered hierarchical breadcrumbs in their navigation benefited from this change, as their SERP listing differed from the regular search result.
As Aaron Wall explained at the time:
“Each breadcrumb is a clickable link to the associated page (which could increase traffic to the target site in some cases)…”
In the years that followed, some SEO professionals began...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/breadcrumb-navigation/
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