By Atul Mathur
Running a successful business nowadays is an uphill task. Being an entrepreneur is not so easy as you need to look at all by yourself. Be it operations, sales, marketing, product development or finances – you have to be Jack of all trades. But with a good digital marketing strategy, at least you can reduce the burden of getting good sales and get the cash flow running. So here’s a step by step process to create a winning marketing strategy if you’re new to the online world –
Identify your goals – Most brands can’t gauge what they want to achieve with Digital marketing, and that’s when most of them fail at the first step. It’s imperative that you sit down and make notes of the objectives that you want to achieve by investing time and efforts in promoting your brand online. Following are some of the common goals for most of the brands –
- Brand awareness – For those who don’t want to directly go and sell their products, brand awareness is one of the key objectives to work on. Is your brand known to your target audience? Will they be confident enough to buy from your website? If the answer to these questions is no, then first you need to work on reaching out to your potential customers and create a brand recall.
- Sales – Well, this objective is on everyone’s mind as soon as they jump on the entrepreneurship bandwagon. It’s, by far, the most important KPI that brands focus on and they should. However, it’s important to focus on growth and scalability along with...
Read Full Story: https://www.financialexpress.com/brandwagon/how-to-build-a-winning-digital-marketing-strategy-with-budget-restrictions/2337957/
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