As leaders are just about to see the benefits of this year’s marketing decisions, they soon realize it’s time to start planning marketing strategies for 2022.
Thankfully, as the economic recovery gains momentum, hopefully, marketers will find themselves with a more padded budget to work with. But, what would be the best way to allocate this money?
With every industry reeling from navigating a year-long (and counting) global crisis, it’s essential to pay attention to what’s shifted in user behavior and media consumption. Eager for a less chaotic 2022, marketers are gearing up to try and execute these promising marketing strategies.
- Use More Videos
It feels like marketing tips list for the past decade have talked about video. Yet, some businesses and brands remain hesitant to incorporate video marketing into the mix. With the rise of TikTok and Instagram announcing it’s now a video platform, the rise of video is imminent.Over 85% of consumers would like to see more videos from brands, and at least 67% of brands are looking to increase their video spend in 2022.
Beyond short videos for social media, some brands are tapping into the power of longer-form original content to help them build brand affinity. Investing money in live streaming or explainer videos can help brands build a loyal following and educate their audience about their brand, products, and services.
- Invest in Creating a Strong Brand Image
Branding has always been an important element of marketing and...
Read Full Story: https://ceoworld.biz/2021/09/27/5-emerging-digital-marketing-strategies-to-try-in-2022/
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