The internet is a powerful tool for consumers searching for contractors. The vast majority of shoppers turn to Google to search for a product or service.
On desktop, Google captures more than 80% of all search queries. This number rises to 94% on mobile devices. This means that it is critical for contractors to rank high on a Google search query.
Many consumers do not reach page two of a Google search. Read on to learn about the importance of SEO. Explore tips and tricks to land on the first page of a Google search query.
What Are the Benefits of SEO?
SEO benefits are far and wide. The primary benefit is to drive traffic to your website. This provides you with potential leads that you can convert to sales.
The end result of more web traffic is higher revenue potential. You can entice website visitors into purchasing products or services with promotion codes.
Many successful websites use pop-up promotions. This is where website visitors are asked to sign up for e-mail or text notifications. By doing so, they qualify for a one-time promotion code or discount on their purchase.
Pop-up advertisements serve a dual purpose. First, they convert a lead into a sale.
Second, and perhaps most important, is that they establish a digital connection between contractor and customer. Now, you can add this new customer to mass e-mail marketing campaigns for new products, services, or monthly promotions.
This is all made possible by SEO. Without the high search ranking, potential customers...
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