Botify SEO Platform Helps Brands Navigate Organic Search Rankings - E-Commerce Times

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Unless you are deeply rooted in the inner workings of internet search engine rankings, you may not know that organic search exists and differs from other search engine results. Take heart. You belong to a rather large club of unenlightened members on this technology.

With the right inquiries, though, you can remain oblivious to technical SEO and still put performance-driven organic search results to work in drawing more eyes to your company's website. That is what enterprise software company Botify brings to your marketing toolbox.

Botify earlier this month announced that it has closed $55 million in Series C funding led by InfraVia Growth, with participation from Bpifrance through its Large Venture fund, as well as existing investors Eurazeo and Ventech. This investment round will help Botify scale its solution to meet increased market demand.

It also reflects the strategic role of organic search for long-term, profitable business growth. In 2020, businesses spent $47.5 billion on search engine optimization or SEO-related products and services. The SEO market is projected to grow at a 20 percent compound annual growth rate (CAGR) by 2025.

"The investment comes on the heels of a year during which online activity...

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