Google MUM is Coming to Lens - Search Engine Journal

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Google announced that their next generation super algorithm MUM is coming to their Google Lens product. This fulfills the promise of MUM which allows a user to search not just with text but with images as well.

This event will impact informational publishers and if more consumers use Google Lens as a result then this could be a boon to ecommerce companies as an important new sales channel.

Google’s Announcements About MUM

Google made an informal announcement on Twitter about MUM coming to Google Lens and also published an article about AI and visual search.

The article provides an example of the advanced search capabilities that are coming to the Google Lens app:

“With this new capability, you can tap on the Lens icon when you’re looking at a picture of a shirt, and ask Google to find you the same pattern — but on another article of clothing, like socks.

This helps when you’re looking for something that might be difficult to describe accurately with words alone.

You could type “white floral Victorian socks,” but you might not find the exact pattern you’re looking for. By combining images and text into a single query, we’re making it easier to search visually and express your questions in more natural ways.”

Screenshot Showing How Google MUM Finds...

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