In today's digital age, putting effort into search engine optimization (SEO) is necessary to help your company stand out online. Improving your SEO boosts the organic traffic on your website, rather than relying on paid searches. Your rankings increase and your website becomes more visible on search engines, making people more likely to visit your website.
Effective SEO requires a clear, well-thought-out strategy to reach your target audience, but it doesn't have to be an expensive endeavor. Below, 10 Newsweek Expert Forum members provided their top tips for ramping up a company's SEO without the big cost.
1. Test Your Page's Load Time
As Google's search algorithm has evolved over the years, page speed has progressively become a more important factor. Site load time should never be more than three seconds. Otherwise, you are missing out on opportunities. If a page takes longer than three seconds to load, over a quarter of users will click away and choose a different search result. - Anthem Blanchard, HeraSoft
2. Value Content Creation
Joining editorial boards and getting involved in Help a Reporter Out (HARO) to provide relevant information that links back to your site is the most important thing you can do in my opinion. Of course that mixed with continuing to put quality content on your own site is what makes a properly structured website successful. That is what we do on our consumer-facing site. - Justin Brock, Medicare Gurus
3. Optimize Keywords and Content
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Read Full Story: https://www.newsweek.com/10-cost-effective-ways-boost-your-websites-seo-1633985
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