When you think of content optimisation, the first thing that usually comes to mind is optimising for search engines, more specifically, optimising for Google search. Moving away from Google the next layer most marketers will consider are the likes of Bing and Yahoo, however, many will overlook the social search engines such as YouTube.
The sheer size of YouTube means if you aren’t making the most of it, you’re likely missing out and if you are using YouTube but not optimising content appropriately, you’re probably still missing out. As of July 2021, YouTube is currently the second most popular social network in the world with over 2.2 billion active monthly users. In addition to that, it’s the second most visited website worldwide with over 22 billion monthly visits, and still optimising for the platform can be overlooked.
So, what do you need to consider when optimising for YouTube search?
Keyword research
Like any SEO process, YouTube content creation, and optimisation, starts with the all-important keyword research. You want to understand what your audience is searching for and the search terms they are using to find that information. Unfortunately, YouTube is blessed with its own keyword research tool like Google Keyword Planner, however, there are a number of tools that will provide you with the same information.
One of the best places to start is within YouTube itself and the humble search bar. YouTube’s autocomplete feature can be a really powerful tool for keyword...
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