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Google’s concept of “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has become a hot topic in the SEO community in recent years, as well as a source of many myths and misconceptions.
One of the most prominent questions and mysteries surrounding E-A-T is whether and the extent to which it is a direct ranking factor in Google’s algorithms.
However, Google has been consistent about the role E-A-T plays in both its algorithms and how it is used by search quality raters, stating that “Google’s algorithms identify signals about pages that correlate with trustworthiness and authoritativeness,” as opposed to E-A-T itself being a quantifiable, measurable metric used in Google’s algorithms.
To solidify this point, Google recently provided an update on this question, indicating that E-A-T is not in and of itself a ranking factor but rather a framework that encompasses the many signals Google uses to evaluate and rank great content.
In a March 2020 update, Google stated that:
“Assessing your own content in terms of E-A-T criteria may help align it conceptually with the different signals that our automated systems use to rank content.”
Google’s communications about E-A-T leave a lot of room for interpretation and debate, which tends to result in one...
Read Full Story: https://www.searchenginejournal.com/google-eat/structured-data/
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