Granite 5's September digital roundup outlines digital updates you need to know - Cambridge Network

LinkedIn now allows pages to post long-form articles

LinkedIn users have been able to publish long-form content from their personal accounts for some time, but LinkedIn has now just rolled this feature out to pages too. This enables page admins to post blog type articles directly from LinkedIn without being restricted by word count. Articles posted from pages also provide detailed audience insights including firmographics of people consuming your articles.

Facebook launches new ways to generate leads & connect with customers

Facebook has just launched new free and paid business tools to help businesses find new customers and connect with them. The new tools include:

• Click to message ads update – you can now link to any messaging platform including third-party.
• Start WhatsApp chat from Instagram – businesses can now add a WhatsApp click-to-chat button to their Instagram profile to encourage customer to connect via WhatsApp if they prefer.
• Request a quote on messenger – allowing you to invite customers to request a quote via a customisable form within Facebook messenger. (Currently in testing)

Google updates keyword matching processes for phrase & broad match

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. However, exact match keywords will still be given preference over phrase and broad match terms. Google is also updating the matching process for queries...

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