Google is in an ongoing battle with problematic content. It's continually working to eliminate low-quality sites from the top of Search Engine Results Pages. Because of this, it's more important than ever before to have an authoritative site.
However, if you're new to SEO, you may wonder - what does "authoritative" mean? What factors is Google looking at when deciding how "quality" your website is.
I'm here to answer that. After years of working with SEO, monitoring changes, and using Google recommendations, I can tell you what to do to help Google see your site as a high-quality, authoritative site.
PageRank
When Google was shiny and new, there was a single authority figure. It was known as PageRank. This was all about looking at the links going to pages.
Google counted the number of links your page received to help figure out the PageRank.
Google rewarded pages with many links; however, it also worked to determine how important the links were. Pages with several links from other important pages would gain more authority than a page with links from unimportant pages.
How Google Determines Authority Today
Today, content and links are still important ranking signals. However, Google's RankBrain System is another essential factor.
Google now ranks over 200 major signals. None of the metrics or signals today involve just one factor like it did in the old days of PageRank. No one signal says if a site is an authority or not.
Instead, many things are used together to determine...
Read Full Story: https://www.inc.com/peter-roesler/the-authority-check-is-your-site-an-authority-in-googles-eyes.html
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