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Keyword-rich anchor text has long been an SEO best practice.
Why?
Because it’s a way to signal to search engines about what type of page your link is pointing to. That information is believed by many to play a role when it comes to ranking the page in search results.
Anchor text refers to words or phrases that a user clicks on to visit a URL that’s linked within a piece of copy.
Anchor text is useful for providing context to users on the page they’re about to visit, but does it have any impact when it comes to search rankings?
Here are the claims about anchor text as a ranking factor, followed by the evidence which either supports or debunks those claims.
The Claim: Anchor Text as a Ranking Factor
Anchor text is believed to be a ranking factor in the sense that it helps search engines associate URLs with particular keywords or key phrases.
The importance of anchor text isn’t limited to what search engines can do with it; it’s also essential to providing a good user experience through enhancing website accessibility.
On-page optimization techniques that improve the user experience tend to correlate positively with search rankings, which is another reason you’ll see anchor text listed as a top ranking factor.
A good rule of thumb when it comes to...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/anchor-text/
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