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Saturday, October 16, 2021

How to Get Google Search Results That Are Actually Useful - WIRED

Last updated Sunday, October 3, 2021 07:00 ET , Source: NewsService

David Nield

Gear

10.03.2021 07:00 AM

How to Get Google Search Results That Are Actually Useful

Here's how to cut through the sponsored listings and ads—and get back to the good stuff.

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While Google isn't in any danger of being dethroned as the go-to search portal of choice for most people, results on the site are definitely more hit and miss than they used to be. A typical Google results page these days is packed with advertisements, recommended results, and websites that are the best at search engine optimization rather than the most reliable, accurate answers to your questions.

To get good results out of Google, you need to go beyond simply typing out a few keywords and hoping for the best. Using the tips we've outlined below, you should be able to find what you're after faster and more easily.

Run More Specific Searches

One of the most effective ways to narrow your search is to put your search terms inside quotation marks: From song lyrics to movie titles, this can cut a lot of the clutter from results pages, because Google knows exactly what you're looking for. It's particularly effective when the keywords in your search aren't often used together.

By putting a minus ("–") sign immediately before a keyword, you can exclude results that include that word. This works really well when you want to avoid a particular association that your other keywords have, or you want to filter out a news story that's dominating the headlines (and the search...



Read Full Story: https://www.wired.com/story/how-to-useful-google-search-results/

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