Monday, October 25, 2021

Is Alt Text a Google Ranking Factor? - Search Engine Journal

Last updated Sunday, October 3, 2021 10:15 ET , Source: NewsService

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Alt text is used to help computers read images.

But can alt tags affect your organic search rankings?

Read on to learn whether there is any connection between alt text and improved Google rankings.

The Claim: Alt Text is a Ranking Factor

What is alt text?

Alt text is an HTML image attribute. It allows you to create an alternative text version of your image in the event the image is unable to load or there is an accessibility issue.

Because of its importance to Google Image Search, it is considered a ranking factor.

Alt Text as a Ranking Factor: The Evidence

Google emphasizes the importance of alt text in multiple ways.

In Google Search Central’s “Search Engine Optimization Starter Guide,” they state the following about the use of alt tags:

“…optimizing your image filenames and alt text makes it easier for image search projects like Google Images to better understand your images.”

In Google Search Central’s Advanced SEO documentation, you will find a page on image best practices. In a section called about alt text, Google discusses the use of alt text.

“Google uses alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image. Also, alt text in images is useful as anchor text if you decide to...

Read Full Story: https://www.searchenginejournal.com/ranking-factors/alt-text/

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