Saturday, October 16, 2021

What Fresh Content Really Means to Google (+ How to Create It) - Business 2 Community

Last updated Monday, October 4, 2021 14:42 ET , Source: NewsService

We commonly hear that having fresh content can help your SEO, but it’s not as common for us to see a breakdown of exactly what fresh content means and how important it is for ranking.

So in this post, we’re going to cover:

  • What content freshness is and how it’s measured.
  • When content freshness is a ranking factor.
  • How to know when it’s time to refresh content.
  • How to improve your freshness score.

What is fresh content?

Fresh content refers to recently published, updated, or rewritten content. Google and its users appreciate fresh content because it’s more likely to be accurate.

Ever since its freshness algorithm update in 2011, queries for trending or time-sensitive keywords trigger Google to prioritize newer pages with the most up-to-date information. The freshness update impacted at least one result on the page for 35% of searches.

We can identify four dates associated with any URL that has been published online:

  • Published: when the page was uploaded on the website.
  • Indexed: when the crawlers first discovered the page and added it to Google Search.
  • Last crawl: when the page was last crawled by those bots.
  • Modified: when the last change was made to the page.

If a page is updated and republished after the first crawl, the published time indicates when the page was most recently edited by the website. If the page is updated without republishing, it is shown as modified time.

How does Google measure content freshness?

According to Moz, Google estimates the freshness...

Read Full Story: https://www.business2community.com/content-marketing/what-fresh-content-really-means-to-google-how-to-create-it-02434344

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