Moz, which produces search engine optimization technology, has announced the launch of True Competitor. This new tool, currently in beta, joins a suite of research tools within Moz Pro. It is designed to help users identify a website's true competitors competing for top spots in search engine result pages (SERPs).
According to Moz officials, True Competitor can identify up to 25 top SERP competitors based on an analysis of 500 SERPs. The tool will then list these domains in descending order by a new proprietary metric, Rivalry. Rivalry scores sites on a scale of 1-100. It looks into a site's Domain Authority (DA), their competitor site's DA, keyword overlap, keyword volume and ranking performance.
In other customer experience and digital marketing software news ...
Ziflow Updates Ziflow Connect
Ziflow, a content review and approval solution for agencies and brands, has announced the next generation of Ziflow Connect, a suite of integrations and automations. Company officials said the updated suite is designed to enable marketing and creative teams to streamline production of creative content.
Connect is also designed to support workflows that unite with applications to automate production tasks, such as proof and folder creation and file conversions and sharing. The tool is composed of Flow Builder, App Plugins such as for the Adobe Creative suite and the Ziflow API.
Blueshift Unveils Latest SmartHub CDP Version
Blueshift has announced the next evolution of its...
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