Your SEO plan needs to incorporate two different strategies to be successful. Traditional SEO targets a national level of traffic, bringing viewers in from anywhere, entering specific search terms. Alternatively, a local SEO strategy focuses on local traffic to small businesses within a regional area. This approach targets specific locations in hopes of prioritizing geographic locations for the SERP (search engine results page). This strategy powerfully targets products, services and marketing your brand to local customers.
By opting to increase your local SEO strategy, you’ll bring more leads, conversions, and website traffic to your site. A regional SEO approach will help your brand compete against more prominent brands without spending the same amount of capital. This approach neutralizes the advantage of giant corporations and brings an even playing field to the search results.
Knowing how to maximize the local Google search can directly influence the level of sales your company produces over the long term. To help get you started, here are six easy ways to boost your SERP results locally.
Create and Optimize Your Google My Business Account
Your business profile on Google is one of the easiest ways to increase your local results online. It improves visibility on the search results by optimizing your Google listing. These businesses are shown first within the results page, which can be an instant bump in traffic.
To access the Business Profile section, you’ll need a...
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